Digital Marketing Unpacked
New podcasWelcome to Digital Marketing Unpacked, the podcast that pulls back the curtain on the most fascinating, complex, and sometimes bizarre world of marketing. Hosted by Scott Sweeney, we dive deep into the strategies, innovations, and untold stories that shape how businesses connect with consumers. Each week, we break down the latest trends, decode marketing mysteries, and provide actionable insights for marketers, entrepreneurs, and business leaders.t weblog
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Episodes
Friday Dec 13, 2024
Friday Dec 13, 2024
This episode we take a look at what lies ahead in 2025, taken from a survey of over 11,000 marketers. Also, we dive in to SEO specific insights for 2025, and what the Google Search Console update means for you.
Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
This weeks case study covers Kodak and their downfall by not adapting quickly enough to digital. Understanding when to pivot is crucial in marketing, and Kodak failed to do so, leading to their bankruptcy in 2012.
Sunday Dec 08, 2024
Sunday Dec 08, 2024
In this episode, we break down how to have conversations about digital marketing with your leadership team.
Sunday Dec 01, 2024
Sunday Dec 01, 2024
The episode breaks down the fundamentals of marketing. Think of it as a deep dive primer for a marketing career. Sometimes, you just need the fundamentals!
Sunday Dec 01, 2024
Sunday Dec 01, 2024
The first episode covers the Solo Stove and Snoop Dogg collaboration of 2023 and 2024.
Additionally, we briefly touch on the Temu and Shein PPC bidding war during Black Friday 2024.